Moviegoers are eagerly waiting to see her back on the silver screen with her latest film Humshakals opposite Saif Ali Khan, which will be released on 20 June, but now, Tamanna Bhatia has a new starring role. That's because she just shot a brand-new ad for her friends at People for the Ethical Treatment of Animals (PETA) India in which she gives a thumbs-up to rabbits and two big thumbs-down to testing cosmetics on animals.
In the PETA ad, Tamanna holds a rescued bunny named Tiny next to the tag-line, "Be a Bunny's Honey: Buy Cruelty-Free Cosmetics." The stunning ad was shot by ace photographer Colston Julian. Bhatia's make-up was done by Billy Manik, her hair was done by Anupa from Placid Hairdressing & Skin and her clothes were furnished by Esha Amin.
Testing cosmetics on animals is now illegal in India under the Drugs and Cosmetics Rules, 1945, companies can still sell their cosmetics here if the testing was done elsewhere. More than 1,400 companies around the world have banned animal tests, but some still choose to subject animals to painful tests in which substances are dripped into their eyes, smeared onto their abraded skin or forced down their throats. The results are often misleading.
Talking about it, Tamanna says, "Animals go through a lot of torture while they are being tested on for cosmetics. There's material applied on their eyes, on their bodies. It can be very painful because they cannot speak or they cannot communicate, such kind of atrocities are put upon to the animals. I just hope everybody out there can be a little more considerate and have a little bit of a heart and love the animals."
Several Telugu actors have previously joined hands with PETA for its various ad campaigns. We bring you the photos of those stars. Continue to see them in the slideshow.
Trisha In PETA Ad
Actress Trisha Krishnan posed alongside a cuddly canine friend for a PETA India ad encouraging people to take pride in our country by adopting a homeless Indian community dog.
Amy Jackson In PETA Ad
Actress Amy Jackson teamed up with PETA India for an ad campaign that encourages people to share their homes with a homeless cat or dog. In the ad, she appears as an angel holding her rescued cat Alfie next to the words "Be an Angel for Animals: Adopt. Don't Buy!"
Priya Anand In PETA Ad
Dressed in white attire to resemble a bird, actress Priya Anand appeared sad and confined to a huge birdcage next to the words "Try to Relate to Their Fate: Let Birds Fly Free. Please Don't Cage Birds" for the PETA ad.
Neha Dhupia In PETA Ad
Actress Neha Dhupia launched a Pro-Veg ad campaign in association with PETA. She looked enticing as she tried to make you turn to a veggie diet, posing for the PETA ad.
Adah Sharma In PETA Ad
Adah Sharma slipped into a winged outfit and directed our attention to the message written on a prominently held placard -Birds don't belong in cages. Let them fly free.
Sherlyn Chopra In PETA Ad
Sherlyn Chopra posed for a PETA ad, which featured her lying on a bed chained at the ankle and wields a whip. The tagline of the ad read, "Whips and chains belong in the bedroom, not in the circus."
Celina Jaitly In PETA Ad
Actress Celina Jaitly posed for PETA to raise awareness of the abuse of captive elephants. In the ad, the chained actress puts herself in the elephants' place to illustrate how they suffer in captivity.
Veena Malik In PETA Ad
Veena Malik features in an ad campaign for PETA, which was meant to promote vegetarianism.
Vidyut Jamwal In PETA Ad
Vidyut Jamwal displayed his Greek god hot bod for the animal welfare organization promoting vegetarianism.
Sonu Sood In PETA Ad
Actor Sonu Sood posed for an ad campaign for PETA flaunting his chiselled body to promote vegetarianism.
Amrita Rao In PETA Ad
Amrita Rao featured in an ad campaign for PETA to urge people to go vegetarian.
Ameesha Patel In PETA Ad
Actress Ameesha Patel has also posed for PETA to oppose cruelty against animals.
Malaika Arora In PETA Ad
Dressed as bird, actress Malaika Arora Khan posed for the PETA ad campaign to highlight the suffering of animals used in circuses.
Kavitha In PETA Ad
Actress Kavitha Radheshyam did a nude photoshoot to support animal welfare.
Shilpa Shetty In PETA Ad
In a hot ad for PETA Dishoom, actress Shilpa Shetty stripped down to stripes and crouches in a small cage with a look of despair on her face to depict the misery of animals used by circuses.