The one and half hour episode of the Meelo Evaru Koteeswarudu (MEK) anchored by movie icon Akkineni Nagarjuna recorded an all time high of 9.7 TVR in female 15+ and 8.2 TVR in cs 4+ this week. The show has garnered the top 4th positions in the non-fiction category in the launch week itself. This rare feat is never achieved so far in the South of India, when KBC is done in regional languages.
According to data compiled by TAM, Nagarjuna Anchored Meelo Evaru Koteeswarudu recorded an all time high of 9.7 tvr in female 15+ and maintained an average of 6.7 TVR in cs 4+. The No 1 show so far in Telugu Television is pushed to 6th position in the opening week of this game show, which has contributed 110 GRPs this week for MAA TV.
The highest GRP contributed by a super hit Blockbuster movie is only 65 this week. And the highest ever GRPs contributed by any Blockbuster movie till today in the last two years in all GECs is only 104 GRPs. Meelo Evaru Koteeswaradu has garnered highest grps dwarfing even the blockbuster and beloved films, comedy shows and soap operas in the television viewers rating race across all channels.
It is the highest average rating recorded by the top general entertainment channels (GECs) in the time-band of 9 pm to 10:30 pm. Over 26% of the 80 Lakh homes switch on their Television sets in the state of Telangana and Andhra Pradesh 4 days a week to watch Nagarjuna's Meelo Evaru Koteeswarudu basing the format of Kaun Banega Crorepati (KBC).
Super Star Nagarjuna debut on the small screen created waves in the film and TV industry in the South of India. "It is having an astounding run in tube beating many of the top 4 most watched programs in south Indian GEC, paving fresh avenues of garnering revenues," observers say. "Having Nagarjuna anchor the debut Telugu KBC version Meelo Evaru Koteeswarudu was perfect," says the lead sponsor of the celeb realty show.
Nagarjuna exudes great charm and people loved to see their favorite star in the television room. He is engaging, charming, smart, and swift on his feet. The channel has made interesting creative twists to make the program more engaging with the audience and the participants. MEK completed 8 episodes till today. Continue to see MEK photos in the slideshow.
Difference Between MEK And KBC
MEK is a direct adaptation from KBC and there is only one between both these versions. Legendary actor Amitabh Bachchan was the host of the Hindi version. Whereas Tollywood King Nagarjuna is hosting its Telugu version.
The participants of MEK first participate in 'Fastest Finger First'. The contestant, who clicks on the write answers the fastest, gets the chance to participate in the quiz show conducted by Nagarjuna on the hot seat.
15 Questions To Rs 1 Crore
Then Nag asks the participant 15 questions starting with the price from one thousand to one crore rupees. The participant gets three life lines to save himself. This is the basic concept of the show.
MEK - MAA TV's Week Long Show
MEK hit the screens on June 9 and the show is being aired on MAA TV. It is a week long show aired at 9 pm between Mon and Thu.
The first two episodes are declared as success hence drawing high TRP Ratings. We must agree that Nagarjuna is giving his best to draw the attention of the viewers and hopefully the Show is going to be the hot favourite for many in the coming days.