Talking to IANS, Radha Mohan said, "I believe it's a wonderful initiative to promote a film beyond borders. We didn't want to include India and the US because the film is already running in these places and it would be unethical on our part to release it here." He added, "If this model proves successful, then sooner or later producers are going to follow. We don't know how this will turn out to be, but we are hoping for a positive result."
Gouravam, both in Tamil or Telugu, can be watched online at www.prakashrajlive.com. Upon payment of $5, viewers will have 24 hours to watch the film. Radha Mohan said, "Most Tamil or Telugu films are released in prominent foreign locations such as the US and Canada. But, there are so many Tamilians and Andhrites in other countries as well who wish to watch our films. To release films in these countries will be expensive and, therefore, such an initiative will benefit the producer."
The film Gouravam is all about racial discrimination and honour killing. Besides direction, Radha Mohan has also penned the story and screenplay for the movie, which has been produced by Prakash Raj. Released on April 19, the movie features Allu Sirish and Yami Gautam in the lead roles.