Hyderabad: Telugu producer Srinivasa Reddy, who is busy wrapping up the upcoming 3D romantic-comedy Vasthavam, feels that 3D films can draw the masses to the theatres if they are presented with good content. The filmmaker says that his next production is a fantasy film and it will be a visual treat.
Talking to IANS, Srinivasa Reddy said, "The 3D films have always had good market and will continue to have one as long as we substantiate with good content. These types of films don't always guarantee success but the failure rate is minimal because they usually tend to draw masses to the theatres."
Directed by Satya Reddy, the movie Vasthavam features Krishnudu, Rishi and Bhushan in the lead roles. Divya, Gurleen Chopra and Anjana are playing the female lead. Other members of the cast include Posani Krishna Murali, Chandra Mohan, MS Narayana, Nala Venu, Ranjitha and a few others.
Srinivasa Reddy said, "We're making the film in 3D because there is good amount of fantasy in it. We decided if done in 3D, the fantasy part will be a visual treat. We are taking a calculated risk but are quite confident about our product." The producer added, "We have already completed the first schedule of the shooting and will start with the second from first week of March."
However, Praveen Immadi has been roped in as the music composer for the film.