Victory Venkatesh and Ram had suffered severe setback as their previous releases like Shadow and Ongole Githa had got lukewarm response at the Box Office. Their first combo movie Masala was expected to get them their lost glory. The Telugu remake of Hindi film Bol Bachchan has concluded the four-day extended first weekend with a decent collection at the worldwide Box Office.
Released in 600 screens in the state, Masala debuted with a good response at the Box Office on Thursday, which was the muharram holiday. While the viewers gave it thumbs up, the K Vijaya Bhaskar-directed movie received mixed reviews from film critics. The comedy flick showed a dip in its business on Friday and Saturday due to busy working day for offices and colleges. But it picked up considerably at the Box Office on Sunday.
Masala, which is high on entertainment quotient, is liked by youth and family audience. The Venkatesh and Ram starrer has collected Rs 11.40 crores nett at the worldwide Box Office in its four-day extended first weekend. Its breakup is Rs 3 cr on Thu, Rs 2.75 cr on Fri, Rs 2.50 cr on Sat and Rs 3.15 cr on Sun.
Considering the hype and viewers' response, trade expert feel that Masala was expected to do much better collection at the AP Box Office, but Hindi films like Ram Leela and Krrish 3 have taken a toll on its business in many places. The movie, which is made with Rs 25+ crores, needs to do well on the following days if it has to recover its production cost.