Iddarammayilatho is comedy movie and as its name suggest, Allu Arjun will romance two heroines in it. Amala Paul has been roped in for one female lead in the film long back. Several names including Tapsee were doing rounds for the second heroine. But director Puri Jagannth put an end to all the speculation by announcing Richa Gangopadhyay's name as the second heroine during its launch.
It was reported recently that Richa Gangopadhyay had been dropped from the project and the producers were looking for an alternative for the second heroine opposite stylish star. But Richa is irked by these rumours and she says that she herself has walked out of Iddarammayilatho. The actress tweeted, "All these are baseless rumors. I have my own reasons for leaving those films and I have left them by my own."
However, the movie Iddarammayilatho, which is produced Bandla Ganesh Babu, was officially launched in Hyderabad on October 17. The regular shooting of the film will start from December 1. The film unit will leave for New Zealand and hold filming in the exotic locations of Dunedin, Napier, Christchurch, Wellington, Auckland and Hamilton.