Iddarammayilatho, which was formally launched at the Ramanaidu Studios in Hyderabad on October 17, is a romantic comedy entertainer. Allu Arjun, who will always be careful of his look and feel, is playing a different role in this movie. Director Puri Jagannath has reportedly planned to show him in a brand new way in this film.
It is reported that Puri Jagannath has been busy preparing extensively for the sophisticated look of Allu Arjun in Iddarammayilatho. The actor will sport 60 different costumes in it, and Bunny and Puri have personally chosen the appropriate ones for the movie. Recently, they also carried out a photoshoot to test the look and feel of his character.
However, Iddarammayilatho, which is touted to be a big budget movie, is produced by Bandla Ganesh Babu, who is on cloud nine after the huge success of Gabbar Singh. Amala Paul and Catherine Tresa are playing the heroines alongside Allu Arjun, and Devi Sri Prasad is scoring the tunes. The movie is going to begin the production this month.