According to trade reports, 7th Sense was released in 400 screens. In Nizam region alone, it hit with 150 plus screens that comprises 55 prints in Hyderabad. It is said that the actor and director AR Murgadoss' brand worked big time. The multilingual movie had 70-80 percent occupancy in most of the screens in metros. Especially, multiplexes were running into packed houses during weekends.
Trade analysts claim that as there were no big releases during Diwali, 7th Sense was able to encash on the long weekend. Though, Mahesh Babu's Dookudu and Junior NTR's Ooseravalli are still doing good business at the Box Office, Surya and Shruti Hassan starrer movie did not face any competition, as the above mentioned straight Telugu movies were released several weeks ago and most of the audience have already seen it, traders conclude.