Illeana's shopping outlet was inaugurated by Home Minister Sabitha Indra Reddy on Sunday. Her mother Sameera D'Cruz, who has been designing her clothes since she entered the film industry, will be heading the business. They are also planning to open the outlets in the other parts of the country.
However, the actress is currently busy with Nanban and Nenu Naa Rakshasi. This year, she is making her Bollywood debut in Barfee opposite Ranbir Kapoor.