A huge amount of money is being spent on graphics for the film. As per sources from the Film Nagar, Nipuna, a subsidiary of Satyam Computers is undertaking the job of these graphics at a cost of Rs 2.75 crore.
The film is all about five-day marriage concept and speciality of the film is around 100 real life families are involving with their entire families. DVV Danaiah is producing the film on the banner of Universal Media and it is directed by Gunasekhar.
Tamil actor Arya is playing a negative role in this movie, while Asish Vidyarthi, who generally plays negative roles appeared in a soft role as the father of the hero. Music is by Manisharma, lyrics are by Veturi Sundararama Murthy, camera is by RD Rajasekhar, dialogues are by Thota Prasad. Sayaji Shinde, Ahuti Prasad, Brahmanandam, Brahmaji, Vinaya Prasad and others are in the cast.