Tamareddy Bharadwaja gave the clap, while Film Chamber secretary KC Sekhar Babu switched on the camera for the muhurat shot picturised on the hero and heroine under the honorary direction of T Prasannakumar. Speaking on the occasion, the director cum producer says, “I am trying to produce films with the seven colours in the world as the subject. Earlier I had brought out Blue, and now it is the turn of Red. I may produce films with Yellow and Green as titles. I am emulating Bollywood director Deepa Mehta, who is producing films with the five elements as titles."
Dialogue writer Babji says, “Red is just not a colour but is a symbol of development, struggle and change. The subject is based on these points." The film is expected to be completed in three schedules. Sayaji Shinde, Nazar, Suman Shetty, Jeeva, Gauthamraju, Mallikarjuna Yadav, Sita and others are in the cast. Dialogues and lyrics are by Babji, music is by Shayak Parvez, while story screenplay and direction are by Sai Mohan Goud and Bodanaboyina Venkateswarlu is the presenter.