Speaking to the media, director K Viswanath says, "We shot a major part of the film in Hyderabad and Annavaram during our first schedule. So far we have completed three songs and some key scenes. The song which is being choreographed now would be the first song in the movie. Manisharma scored melodious tunes to all the songs and they had good literary values. This would be an entertainer on the lines of my earlier films 'Subhodayam" and 'Sitamahalakshmi". We will wrap up the shooting by May. There are a total of six songs in this movie."
One of the producers Harigopala Krishnamurthy says, "After 'Swarabhishekam" we are proud to make another film with the legendary director K. Viswanath. We bagged two national awards for that film. We are sure that this film would also earn awards and rewards. The director is moulding the film as a fantastic art piece. Naresh is playing a jovial character." Another producer Neela Tilak says, "After Guntur, we will shoot the film in Kerala and wrap up the shooting in Vizag."
Saratbabu, Dharmavarapu Subrahmanyam, Vizag Prasad, Ashokkumar, Rallapalli, Geetanjali, Jayalakshmi, Bhavana, Sonali Achary, Sudarshan, Jenny, Ammanamanchi and others are in the cast. Dialogues are by MVS Haranatha Rao, script assistance is by T Sainath, lyrics are by Sirivennela Sitarama Sastry, Ananta Sriram and Rambhatla Nrusimha Sarma, cinematography is by Venugopal, art is by Mallela Venkateswarlu, while story, screenplay and direction are by K Viswanath.