Speaking on the occasion, he says, “The film is made with love and friendship in its backdrop. Bharat plays the role of a youth, who is ready to sacrifice even his life for the sake of friendship. He believes that there might be some kind of selfishness in love but there is no space for such selfish tendency in friendship. The film deals with the youth"s life and the circumstances he face due to his belief in friendship. We also chose to give a tagline like Denikaina Challenge to give more impact to the title. The scenes and songs that were shot in the combination of Bharath and Priyamani would be very attractive to the youth. We shot the film in Vizag, Mauritius and Dubai. We are planning to launch during this month and release the film by the end of this month or in the first week of February."
Dialogues are by Sashank Vennelakanti, lyrics are by Veturi, Bhuvanachandra, Siva Ganesh, Vanamali and Sashank Vennelakanti, music is by Deva, while camera is by Bhupati.