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The film has an entertaining love story with rebirths in the backdrop. Some key scenes in the film were shot in Gujarat and Rajasthan to suit the native atmosphere of the movie. Several huge sets were erected for the film at Ramoji Film City.
Shooting of a major part of the film was complete and plans are afoot to release the film in April. Story is by Vijayendra Prasad, dialogues are by Ratnam, styling is by Rama Rajamouli, while music is by MM Keeravani.