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Speaking on the occasion, the producer said, “The film has various elements like love, family and sentiment and at the same time it runs with music in its backdrop. We thank producer Raju for giving us the title. We are introducing Bollywood actor Vikram Gokhale to the Telugu film industry through this movie. We are also introducing some technicians through this flick."
Director commented, "It is the journey of a girl called Swathi who has an ambition to become a singer. The hero enters her life and then what happens in her life later is the subject. A producer should have a passion for bringing out such a subject. I am sure that the film produced by Mohan would also be a hit commercially."
Tanikella Bharani, Jayasudha, Delhi Rajeswari, MR Choudary, Venu, Sudeepa, Komali Sisters, K Karthik and others are in the cast. Dialogues are by Lakshmi Bhupal, lyrics are by Vanamali, music is by Sarat Vasudevan, while story, screenplay and direction are by Satish Kasetti.