Producer Raju said, “The audio scored by Sandeep Chowtha has come out excellently. This is the ninth film under our banner and we are proud to introduce Naga Chaitanya as hero. We are confident that we will successfully complete the responsibility kept on us by Nagarjuna. The film would be a very good commercial movie. I am very sure that the film would give the third hattrick to our banner. We have kept a tagline for this youthful movie as 'Youth Rocks" and both the title and the tagline would best suit the subject. Of the two balance songs, one would be shot in Switzerland from July 25, while the other song would be choreographed in sets. We are sure that the film would give a huge success to hero Naga Chaitanya, heroine Karthika, daughter of yesteryears heroine Radha and director Vasu Varma, who are making their debut with this movie."
Prakashraj, JD Chakravarthy, Brahmanandam, Sunil, Sitara, Anand, Hema, and 30 new youths are in the cast. Camera is by Sameer Reddy, editing is by Marthand K Venkatesh, lyrics are by Sirivennela Sitarama Sastry and Chandrabose, while story, screenplay, dialogues and direction are by Vasu Varma.