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Director said, "We have brought out the film with a fantastic family drama penned by Dasari Narayana Rao. Especially, he has highlighted the relationship between brothers in an attractive manner. Our hero Jagapatibabu would appear in a handsome family role and in fact that is the way his fans in general and the women in particular want to watch him. It is not just the money, but the family and human relations are important is the message we are giving through this movie. We are sure that the film would also earn a good name to Sashank and Sonu Sood. MM Srilekha has
scored melodious tunes for the movie."