Speaking on the occasion, director Gunasekhar says, “But for the canning of two songs, the entire film shooting was almost complete. There are six songs in the film and all were penned by Veturi. Especially, he strived a lot and made a lot of research in writing the lyric highlighting the value of marriage. The literary values of songs and Manisharma"s music would be an asset for the movie. Allu Arjun"s performance and villain Arya"s characterization would be the special attraction. Noted director Singeetham Srinivasa Rao is playing a special role in this film. Moreover, there is another speciality that around 100 real life families are involving in this film with their entire families. The film would definitely reach all the expectations and is being made with high technical values."
Producer Danayya says, “We are releasing the film as a summer special on March 26 to attract all classes including class, mass, family and youth audiences. The director is moulding the film in such a way that it would cater to the needs of all classes of audiences. Already we had started dubbing activity too." Suhasini, Naresh, Ashish Vidyarthi, Sayaji Shinde, Ahuti Prasad, Brahmanandam, Brahmaji, Vinaya Prasad and others are in the cast. Cinematography is by RD Rajasekhar, editing is by Anthony, action is by Stun Siva, art is by Ashok, while story, screenplay and direction are by Gunasekhar.