Co-producer V Suresh Reddy says, "This is the third film for Ravi C Kumar under our banner. His first film The End not only bagged a compliment from the President of India but also bagged an award from the State government. His second film Samanyudu is a commercial hit and also bagged several awards. We are confident that his third film would also repeat the history and would be a runaway hit, because this film too had a social problem in its backdrop."
[an error occurred while processing this directive] Nithin says, "As per the demand of the story, I struggled hard and developed a six-pack body. I am confident that the film would earn me a good name as hero."
Sashank and Sindhu Tulani are playing another pair in this movie. Camera is by Vijay C Kumar, while music is by Chakri.