Telugu film industry has a knack for finding new heroines and talent. Even before Bollywood could identify the talent in its yesteryear child artists, the industry welcomed them with open arms and transformed them into successful heroines. Hansika Motwani, who worked as a child artist in Koi Mil Gaya, is a perfect example. The film industry then introduced Swetha Basu Prasad (who acted in Nagesh Kukunoor's Iqbal as the hero's little sister) in Kotha Bangaru Lokam. She is the new heartthrob of Andhra Pradesh's youth. Now, this beautiful girl is getting ready for her next film which was launched in Hyderabad recently. Surprisingly, the hero is yet to be decided the buzz is that a young and popular hero will be chosen soon.

According to producer Jakkam Jawahar Babu, this yet-to-be-titled film would be a love story that no one has ever seen before. Since the film targets the younger audience, music forms a very important part. Therefore the producer has invited Sri Raghava, a former associate of maestro A.R. Rahman, to score music for this film.

The film's supporting cast comprises of an array of talented actors: Prakashraj, Raghubabu, Ali, Dharmavarapu Subrahmanyam and Krishna Bhagawan. The film's story is written by Balaji Sai, who also takes care of direction. Ravi, a former associate of P.C. Sriram cranks the camera and Shankar is the editor.

Shooting will begin in the third week of January in Hyderabad and will continue until April. For songs, the crew has decided to fly to exotic locales of Turkey.