Producer Aditya said in a press meet, "One should have the commitment and work hard to achieve anything. That is very important and at the same time, if another person extends support, one can easily achieve one's aims in life. This is the basic point which will be displayed through our film. Sonali Chauhan"s character has been sketched in a very interesting manner. She is portraying the role of an artiste seeking a chance to act in films."
Directors Rajamouli, Sreenu Vaitla, Kodi Ramakrishna and V. Samudra appear in cameos as themselves in the movie. They will appear as the directors whom Sonali's character will approach for a role in their movies.[an error occurred while processing this directive] Paruchuri Venkateswara Rao, Gollapudi Maruti Rao, Dharmavarpu Subrahmanyam, M.S. Narayana, Sunil, Uttej, Sivareddy and Kondavalasa Lakshmana Rao are in the supporting cast.
Music is by Nihaal, while camera is by Santosh Srinivas.