Shooting of Prati Kshanam directed by Vyas and produced by Pallavi Srinivasan under the banner of Parinaya Creations was launched at Annapurna Studios in Hyderabad recently. Raja Vannemreddy gave the clap while noted director K Raghavendra Rao switched on the camera for the muhurat shot besides holding honorary direction. Speaking on the occasion, Rambha said, "For the first time in my film career I am playing a role in a suspense thriller movie. The director prepared a trailer by himself and narrated the story. I was so impressed and gave my approval for the movie." Executive producer Vasu said, "We are planning to continue the shooting at Ramoji Film City till September 24. Later, we will shift to Srilanka for the next schedule in October with which we will wrap up the shooting.

A chain of incidents that occur in a day in the life of a young girl is the subject. Though it is a suspense thriller, the film will not have any murders or bloodshed. However, each scene would evoke interest about the forthcoming scene." Pakash Raj, Mumaith Khan, Riyaz Khan, Sampath and others are in the cast. Camera is by Panner Selvam.