Shooting of Naganidhi, directed by P.V.G. Choudary and produced by V. Madhusudana Rao under Sri Madhu Pictures banner was launched at Hotel Rock Castle in Hyderabad recently.

Prominent industrialist Venkatesh gave the clap while producer Sangam Venkateswara Rao switched on the camera for the muhurat shot. Speaking on the occasion, director P.V.G. Choudary said, "We prepared a nice story with the focus on the king cobra. Though the story revolves around a snake, a real snake is never seen on the screen. There will be excellent graphics and we launched the shooting with a good combination of artistes. Regular shooting would begin at Bhadrachalam from October 12."

The producer said, "Earlier, I produced Swami Shankar on my own. This is my second movie. We are planning to complete the film in a single schedule without any break and release the film in November."

Villain Ramireddy says, "The story is good. Though it is a small budget film, the producer is making efforts to bring out it in a rich manner. We are sure that it will be a hit."

Hero Srikar Prasad, heroines Mohini Patel and Urvasi Patel, Sampat Raju, Potti Rambabu and Potti Veeraiah participated in the movie launch.