Director Srinivasa Reddy explained to the press, "This is the story of three young men who wish they were the wealthiest people in the world. Then a small incident happens, transforming their lives. Like Tata and Biala Madhyalo Laila, I plan this movie to be an entertainer. The characters of the three heroes are equally important. L.B. Sriram appears in the role of a swami, Farzana is the female lead and she is the focal point of the entire movie. The post-production phase is scheduled to start from May 18."
[an error occurred while processing this directive] Dr. Siva Prasad, Kausha, Raghubabu, Telangana Sakuntala are in the supporting cast.
Siva-Suresh is writing the story, Dasari Brahmam is penning the dialogues, Bhaskarabhatla Ravikumar is writing the lyrics and Ram Pinisetty is the cinematographer. Music is by Jeevan Thomas.