Nagarjuna says, "I like December month very much. Satyam produced by me and Manmadhudu and Mass in which I played the hero, were released in December and proved big hits. We are going to release Don on December 20. I am sure that the film will be another big hit in my career. Lawrence gave melodious and mass tunes for the flick. Re-recording will also be very interesting. Though the film does not deal much big story, the film runs on screenplay. Almost it is like an English movie. Even the action scenes in the film would also be in a novel way."
[an error occurred while processing this directive] Director Raghava Lawrence says, "I claime that the film's release will be like a festival for Nagarjuna's fans even as the film begins its shooting. I reiterate that it will be like celebrating two festivals at one go for them." Producer ML Kumar Choudary says, "he film will be a definite hit and a bigger hit than Siva and Mass in Nagarjuna's career. Locations, songs, action scenes, each of them are highlight on their own."
The film has been produced by ML Kumar Choudary on the banner of Keerti Creations with Nagarjuna and Anushka in the lead. Dialogues are by Abburi Ravi, lyrics are by Chinni Charan, camera is by S Gopal Reddy, editing is by Marthand K Venkatesh, art is by Ashokkumar, action is by Vijay.