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ATTHARINTIKI DAAREDHI Story

Attharintiki Daaredhi is romantic action movie in which, Pawan Kalyan playing the character name called Goutham Nanda along with Samantha and Pranitha in the female lead. Bollywood actor Boman Irani making his debut to Telugu movies through this movie.

Story in detail....

Hero (Pawan Kalyan) is a millionaire settled in US. Quitting his luxurious life, he returns to India and becomes a driver at his aunt's house. Answers to the question why he does so will form the crux of the story.

Trivikram Srinivas directing this movie under BVSN Prasad's production banner Sri Venkateswara Cine Chitra. Devi Sri Prasad is scoring music for the film. Samantha was announced to play the female lead role. Trivikram and Pawan Kalyan previously worked together in 2008 successful film Jalsa. While speaking about the film, the director mentioned that he chose Pawan Kalyan for a family subject as the reach would be bigger when a message is given through a star.

Pranitha was signed as the second heroine. Noted Bollywood actor Boman Irani is to make debut in Telugu cinema with this film. Nadhiya playing a role of Samantha's mother in the film. Brahmanandam is playing a Key role in this film.

Filming

The movie was launched with a pooja ceremony on November 23, 2012 at Film Nagar temple in Hyderabad. The regular shooting of the film has commenced from February 10, 2013 in Pollachi, Tamil Nadu. After Pollachi schedule the shooting of the film is done in a huge house set erected in Ramoji Film City by art director Ravinder.

The next schedule started in Spain from June 5, 2013 and was shifted to Europe where songs on the leads were canned. Later, the unit proceeded to Switzerland where songs on Pawan Kalyan and Samantha and some sequences were canned. At Switzerland.

Samantha returned back to Hyderabad in the last week of June while the others were reported to return on June 30, 2013 completing a schedule of 3 songs, one on Pawan Kalyan and 2 duets each on Samantha and Pranitha.

Meanwhile it was reported that the last schedule would start in the first week of July thus wrapping the film. As reported, the team came back to Hyderabad on July 1, 2013 to start the shoot for the last schedule. Pawan Kalyan returned on July 2, 2013 at 03:00 AM from Milan after completing a heavy action sequence in an island at Italy under the action choreography of Peter Hein. A situation yet energetic song on Pawan Kalyan and Samantha and others was canned at Annapurna Studios with the post production and 1st half dubbing simultaneously done.

Later, scenes were shot near some grape farms in Ramoji Film City where most of the star cast participated in the shoot. The song "Its the time to Party" was shot on Pawan Kalyan, Samantha, Mumtaj, Hamsa Nandi and 100 others in the choreography of Ganesh which had several visitors attached like Ram Charan, Brahmanandam, Nagababu, Brahmaji, Ashish Vidyardhi and Radha Krishna at Annapurna Studios.

Distribution

Colours Media Entertainments ltd bagged the distribution rights of Atharintiki Daredi in UK. Lorgan Entertainment a leading independent distributor of Australia has acquired the distribution rights of Atharintiki Daredi.

Marketing

The first look poster and teaser of 23 seconds were released on July 13, 2013 which went viral through the internet within hours of their release. After teaser, they released a trailer which got 10 lakh views in 3 days and 20 lakh views in 9 days breaking previous teaser record which got 10 lakh views in 4 days.

Release

As per the trade, Producer BVSN Prasad has pocketed a profit even before the release. Atharintiki Daredi came as a big boon for him after tasting diasters like 'Devudu chesina manushulu'and 'Ongole Gitta'.

Atharintiki Daredi was to release during the Ramzan and Independence Day weekend,openings were expected to be humongous and the film was likely to rewrite the records of Gabbar Singh. However, it could not release and currently, release date is not finalized due to ongoing agitations on Telangana and Seemandhra, recent Statement from Central govt on Telangana State formation.

Attarintiki Daredi (AD), which was slated to hit the screen on October 9, has been preponed by two weeks. The makers of the film have taken a hasty decision after a video was allegedly leaked online over the weekend. They have requested the viewers to watch the film in theatres and encourage anti-piracy movement. According to reports, almost 90 minutes of the film Attarintiki Daredi was leaked online on Saturday night i.e on 21st september.

Satellite rights

MAA TV bagged the satellite rights of Pawan's Atharintiki Daredhi, which has reportedly fetched whopping Rs 9 crores.

Audio Launch

Devi Sri Prasad composed the Music for the film, making his third collaboration with Pawan Kalyan and Trivikram Srinivas respectively. The film's audio was launched at Shilpakala Vedika, Hyderabad on July 19, 2013 with high security with the presence of the film's team through Aditya Music label.