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Colors launches Sanskaar - Milaye Aapko Apno Se Contest

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Updated: Wednesday, February 13, 2013, 17:36 [IST]

Mumbai: Everyday thousands of people leave the country to go to a foreign land to seek a better life, build their future, leaving behind an integral part of their world - their family. Even today as the aircraft takes off... you see a trembling hand and myriad emotions and worries that cast over the parents mind when they bid goodbye to their loved ones.

Colors' latest offering Sanskaar - Dharohar Apnon Ki encapsulates a similar sentiment as Jaikishan Vaishnav, a small town boy leaves his family behind to go to USA to fulfil their dream and win back the family's lost glory. Building on this thought, Colors launches Sanskaar - Milaye Aapko Apno Se (SMAAS) Contest with an endeavor to reunite viewers with their loved ones in any part of the world.

'Sanskaar - Miliye Apnon Se contest' encourages viewers to share their experiences of biding adieu to a dear one gone abroad and narrate their story to the Sanskaar team. The best story will win a chance to visit their dear one through with an all-expense paid trip by Colors. The promo for the contest will soon go on air featuring the Sanskaar - Dharohar Apnon Ki team - Ansu Ba (Aruna Irani), Parul (Sonali Sachdev) and Karsen (Rasik Dave) encouraging viewers to send in their entries till February 19, 2013.

Sanskaar - Milaye Aapko Apno Se Contest

The viewers will need to simply share their heart-wrenching story to Sanskaarcontest@viacom18.com. The winner's name will be announced during the show on March 1st, 2013.

Sanskaar - Milaye Aapko Apno Se Contest

Talking further about the contest, Colors, Weekday Programing Head, Prashant Bhatt said, "Sanskaar- Dharohar Apnon Ki stands for family values, bonding and strong relationships. In today's scenario, you will find many people like Jaikishan with a similar story and background."

Sanskaar - Milaye Aapko Apno Se Contest

Prashant Bhatt added, "We wanted to introduce this contest for our viewers to come forward and share their experiences with us."

Sanskaar - Milaye Aapko Apno Se Contest

He further said, "Contests like these give us an opportunity to engage with the viewers directly and understand their perspectives more closely."

Sanskaar - Milaye Aapko Apno Se Contest

So, if bidding adieu and moving away from your loved ones really hurts so much then why do we say good bye? The answer - Only to meet again!

Topics: colors, sanskaar, aruna irani
Story first published:  Wednesday, February 13, 2013, 17:06 [IST]
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