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Reliance announces BIG Indian Comedy Awards

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Published: Friday, September 9, 2011, 12:26 [IST]

The BIG Indian Comedy Awards is another pioneering and unique initiative from the IP vertical of the Reliance Broadcast stable – BIG Live. The first-of-its-kind comedy awards will applaud & felicitate comic artists across Bollywood and Television. The announcement was made by BIG Live in the presence of celebrities" like Sunil Pal, Anang Desai and some hilarious stand up acts by VIP & Sudesh Lahiri, promising the viewers an evening filled with laugh-riot and masti. The awards are being presented in association with Optimistix, who are known for their expertise in this genre of entertainment.

BIG Live has always relied on innovation and breaking new grounds while conceptualising its properties. Comedy, as a genre, is breaking new grounds both in Bollywood and television, with almost all channels and also top filmmakers choosing the comedy peg to entertain Indian audiences. BIG Indian Comedy Awards is a step ahead by acknowledging and appreciating the work of these talented and brilliant comedy actors, who effortlessly bring laughter and smile on our faces. The winners of the awards will be decided by audience poll. The award categories will spread across Hindi feature films and television (fiction and non-fiction).

Rabe T Iyer, Business Head - BIG Live said, “It is our endeavor at BIG LIVE to create properties that are clutter breaking, entertaining and highly engaging. Comedy has been an extremely critical peg in storytelling in India, across both Bollywood and television and a serious movie or daily soap is interspersed with comic scenes to bring some relief to high drama and break the monotony of love, romance or revenge. The last few years has seen Comedy as a genre being given a pride of place with movies and serials pegged on comedy and hence our offering of the BIG Indian Comedy Awards. With our multi-media verticals and amplification across radio and television, we are confident of advertisers seeing excellent value and consumers gaining from this entertainment offering."

Vipul D Shah, Executive Managing Director of Optimystix said, "We are glad to a part of this unique initiative of honoring actors who excel in comedy. We at Optimistix have been involved with comedy as a genre and admire the talent that has come up. We are happy to partner with Reliance Broadcast Network in this first of its kind awards which will honors comedians across film & television fraternity."

The award ceremony, to be hosted by the end of September or early October, will have well known film & television personalities witness some of the most hilarious acts and performances that will keep the house packed for the entire evening. These awards will also pay rich tributes to legendary comedians of yesteryear.

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