Karan informs to Mid Day, “I am signed on the high-definition campaign for the Star bouquet of channels. It's partly because of my association with 'Koffee With Karan'. I have done that chat show for their channel for four years and they wanted a filmmaker to be a part of their TV and technology-based campaign. I am also good friends with Uday and Shankar from the Fox-Star team hence when they asked me, I signed on. I have shot a TV, print and press campaign. I will always be there for this high-definition campaign whenever I am needed."
He adds, "I'm very careful about what I endorse. I only endorse what I feel comfortable about and believe very strongly in. I believe strongly in the Star network. Koffee is a globally viewed show. I am represented across the world and a big part of my persona is the talk show. While it's repeatedly shown in India it's also viewed by everyone across the world."