According to the TAM viewership measurement data released for Week 48 of 2011, Bigg Boss season 5 has seen an improvement in TRP after adult star Sunny Leone entered the house. The show has garnered an average of 2.4 TVR for the week replacing Sony Entertainment Television (SET), which has lost 38 GRPs. Colors has recorded 277 GRPs (last week 234).
However, Star Plus continues to lead the Hindi GEC space by maintaining its GRPs above 310. The channel has recorded 312 GRPs (last week 314). Now, Sony has landed at No. 3 spot by losing 38 points and it has registered 231 GRPs this week (last week 269). Zee TV has further lost 12 GRPs this week to record 149 GRPs (last week 161).