In keeping with its promise of offering the latest seasons of programming, airing concurrent to the US, the Channel has acquired fresh content from leaders in the international entertainment space like Boman Bridge, Alfred Haber, Bobby Goldstein and Medi-Asia. Offering audiences more than 25 hours of original fresh programming each week, on each channel, the Network offers audiences a further assortment of programming, and advertisers, the best platform to partner with for their brands.
Speaking on the occasion, Mr Nikhil Mirchandani, Business Head, Television Channels, Reliance Broadcast Network Ltd. said, “We are very pleased with the way the Channels have shaped and delivered. The Channels have grown the market and we have been able to successfully bridge the existing void in international quality programming that existed. We now enter our next growth phase and are completely equipped with our hand-picked shows that match the tastes and sensibilities of our target audiences."
The first of the Channels, BIG CBS Prime, stands as a leading television channel amongst urban SEC A, Males and is a force to be reckoned with, with its exciting programming line-up which lives up to its promise of offering the freshest seasons of America"s best programming. Ensuring delivery of high quality entertainment, premiering on the Channel will be airing the Jim Beluchi and Jerry O"Connell hit drama series The Defenders. After the success of season 1, Hawaii 5.0 comes back with a brand new season this quarter. Survivor, South Pacific is also back on demand, with the latest season of the American CBS competitive reality television series. Backed by the success of Bellator, its mixed martial arts program, the Channel now launches Lucha Libre a unique format which sees masked wrestlers fighting free-style, each mask holding a key significance. Beefing up its male engaging programming, the Channel brings successful program formats from BloombergUTV - Aspire and BIG Wheels. Aspire, hosted by Vikram Oza, covers Money, Cars, Gadgets, Watches, Movies, Music, People, Trends and everything that shapes our lives…. The show will bring the best of everything that men want…with wit, opinion and oodles of attitude! BIG Wheels on the other hand is tailored to give men an update on one of their favourite subjects, their mean machines and is powered by AutoCar India. The show is hosted by ace rally driver Renuka Kirpalani and AutoCar India editor Hormazd Sorabjee.