Following the success of Jhalak Dikhla Jaa Season 4, BBC Worldwide Productions India brings a new and unique primetime show for television viewers in India – Wife Bina Life.
Family life is turned upside down when all the women of a community leave home for a holiday and the men remain behind with children. Left alone with their young children and each other for company, are the men able to step-up to the challenge? Will they know how to wash clothes, iron and clean? What about getting the kids up and to school on time each morning? Or even more difficult – getting the kids to bed on time each evening? For men who have little experience of using a stove, will dinner time become a nightmare? Wife Bina Life is a ground breaking experiment by BBC Worldwide Productions in partnership with Star Plus.
The BBC Worldwide cameras follow these brave men as they struggle through the days, learning important and sometimes very difficult lessons. They will come to know their children like never before, learn how tiring housework really is and, crucially, discover just how hard the women have been working. Men today work longer hours and spend less time at home than ever before, leaving their wives and partners to raise the kids, cook, clean and run the house. It"s gruelling and rewarding work… and it"s about time the men did it! Wife Bina Life is filled with wit and humour, tears and tantrums.
Myleeta Aga, General Manager and Creative Head of BBC Worldwide Productions India, says, “Wife Bina Life is a breakthrough concept that has never been seen before on Indian television. It involves entire families, real people and reflects the change in attitude and perspective towards family that is happening in our culture. We are thrilled to be working with Star Plus to bring this globally successful format to India."
The show is based on the original format titled “The Week the Women Went". This has been licensed internationally by BBC Worldwide and has already been sold to Germany (RTL2), Sweden (SVT), Belgium (VRT), Canada (CBC), Denmark (TV2), Norway (TV2), Finland (YLE) and Holland (SBS).