The popularity of the show has inspired the channel to earn some money from it. The business head of UTV Bindass, Nikhil Gandhi says, “Emotional Atyachaar is an entirely new concept with fresh format. We are trying to explore the opportunities of syndicating the format of the show to the US."
Gandhi refused to admit that there is some similarity between this show and the international show 'Cheaters". The mentioned international show is based on spying on one"s partner. He said that 'Emotional Atyachaar," shows young couples on the stage and 'Cheaters" deals with only married couples.
UTV Bindass is now in talks with Shemaroo to launch the home videos of 'Emotional Atyachaar".