Balaji Telefilms Ltd. owned by the soap queen of Indian television Ekta Kapoor which is one of India's leading media and entertainment conglomerates, has announced the appointment of IPAN Hill and Knowlton as its Public Relations agency.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., said, “We are pleased to have IPAN Hill and Knowlton as our Public Relations partner because of their extensive understanding of the Corporate and Strategic requirements for various businesses under the Balaji Telefilms umbrella. The Agency"s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights."

“We are delighted to have been chosen as the Public Relations agency for Balaji Telefilms Ltd. This initiative is going to be very exciting for us as we would be deeply involved in the communications positioning of various business verticals at Balaji Telefilms," said Radhika Shapoorjee, President and IPAN Hill and Knowlton.