Jilla has emerged as the biggest winner at the Box Office in the first month of 2014. The Vijay's star power has worked big time again for his movie. Despite facing a huge competition and garnering mixed reviews, the flick has made highest collection at collection centres.
The Tamil film was opened up to huge expectations for Pongal. Like Vijay's earlier movies, Jilla was not publicised much. Nonetheless, the film managed to pull heavy crowds in the theatres. The movie directly clashed with Ajith Kumar's Veeram on January 10 and emerged as the biggest winner of the month, which had more than 15 Tamil releases.
Whether the makers of the film promoted the film aggressively or not, Jilla was considered red hot in trade circles. It was evident when the film did stupendous business through various distribution rights and other rights.
The distribution rights alone fetched Rs 34 crores for the Jilla producer. There was huge demand for the theatrical rights of the film for Chennai and NSC (North Arcot, South Arcot - Chengalpet), which were sold for record prices. As it was a Pongal release, distributors thought it was worth the investment. Hence, the film made record turn overs among various sectors of the business. Continue reading the story on the slideshow...
The rights of Kerala raked in a highest price as it was sold to Mohanlal himself for about Rs 4 crores. There are some reports that said that the theatrical rights of this region was given to the Malayalam superstar as a remuneration.
Other Region Rights
The rights of Karnataka was sold for Rs 2 crores and the producer earned close to Rs 1 crore by selling other region rights.
On the other end, satellite rights acquired by Sun TV fetched Rs 16 crores and the audio rights fetched Rs 1 crore. The film had made close to Rs 70 crores even before the release.
TN Box Office
Upon release, Jilla made close to Rs 30 crores in the first week in the country. So far, the film has made more than Rs 50 crores in India.
International Box Office
The film has made more than Rs 2.50 crores in the UK and Rs 1.80 crore in Malaysia.
Kerala Box Office
Mohanlal's presence in Jilla worked big time for the movie as it made more than Rs 5.2 crores in a week.
Total Box Office Collection
The total Box Office collection of the film has easily crossed Rs 60 crores worldwide, thereby becoming the highest grosser in the month of January. The nearest competitor is Ajith Kumar's Veeram.