You have read it right. Vijay's Jilla has reached the Rs 100 Crore Mark. Wait. It is not about the film's nett performance. But overall business including satellite rights, distribution rights etc., that the Tamil flick has made. Continue reading to know how!
Vijay has established his supremacy at collection centres again with Jilla making wonderful business at all sectors. Starting from distribution rights till the opening, the figures have been extremely good and has proved again that there is a huge demand for his films in Kollywood.
After his Thalaivaa was marred with controversies during the release, it appeared people would hesitate to buy his next movie. But what industry insiders witnessed was extraordinary demand for the film. But the only advise that they got from different sectors of movie business was to keep Jilla a low-profile movie. But this worked out well for the producer simply because it reduced the unnecessary publicity expenses.
As soon as the word was out that Jilla would be a Pongal release, distributors from different regions showed never-before response for the film. This helped RB Choudhary to sell the theatrical rights of the film to different parties in no time for fancy prices.
The distribution rights of Jilla of all regions have reportedly fetched Rs 34 crores for the movie bosses. This by any yardstick is very huge. As there were a lot of competition, the producer cashed in on the occasion. Regions like Chennai, NSC (North Arcot, South Arcot- Chengalpet) generated huge revenue for the film.
Distributors realised that Jilla would be a Pongal release and with two big names of Vijay and Mohanlal in the cast, the fantastic opening was guaranteed. Hence, they did not mind paying competitive price. Follow the slides to know how the film has made Rs 100 crores...
Kerala Distribution Rights
Kerala market just got bigger for a Vijay movie this time due to the Mohanlal factor. Usually, Illayathalapathy movies' used to fetch 1-2 crores. But this time it was sold for Rs 4 crores to Mohanlal itself.
Karnataka Distribution Rights
Vijay has a good fan following in Karnataka. As a result, his movies often generated good revenue in the neighbouring state. This time, his movie was sold for Rs 2 crore.
Rest of India Rights
The rights of rest of India rights have been sold for about Rs 1 crore. The Telugu rights is expected to fetch somewhere around Rs 3-4 crores.
The TV rights of Jilla has been bought by Sun TV. They have reportedly paid Rs 16 crores. The deal includes the screening of the movie on Malayalam channels owned by the Sun Network.
Star Music acquired the audio rights of Jilla for Rs 1 crore.
Total Business Through Rights
The total business that Jilla has made through theatrical and audio rights is Rs 69 crores. Now, let us look into the figures of Box Office collection.
Box Office Collection
Vijay's Jilla has opened up to wonderful response and it has made amazing business in the first weekend. In Tamil Nadu, the first four days at collection centres have been outstanding. The film has made around Rs 28 crores (Gross) starting from Friday to Monday.
In Kerala, Jilla has got an earth-shattering response, as it has made Rs 4 crores in the first weekend. This is a huge collection for a Tamil movie in this part of the world.
The response for Jilla has been good in Karnataka. Though the occupancy varied from show to show, the collection is impressive. In the first four days, it has earned Rs 1 crore + in the state.
Jilla In US
Vijay's Jilla has made 192,858 USD (1.19 crores) from 69 screens. The Tamil flick made 60,000 USD, 72,000 USD and 27,000 USD on Friday, Saturday and Sunday.
Jilla In UK
Jilla is in the numero uno position in the UK. The film made £ 152,552 (1.54 crores) from 44 screens in the first weekend.
Jilla In Australia
Jilla has collected A$ 31,679 (17.59 lakhs) from three screens. Unlike the US and the UK, the film did not have a wide release.
Jilla In Malayasia
Vijay starrer film is top at Malaysia Box Office too. Jilla has made 78.02 lacs from 36 screens in the first weekend.
Total Box Office Collection Till Date
The total box office collection of Jilla from worldwide for four days comes around Rs 36 crores.
36 Crores (Box Office Collection) + 69 Crores (Rights) = 105 Crore
It means that Jilla has made Rs 100 crores business. Please note that we are not talking about the NETT AMOUNT.