"We don't realise the importance of our body parts after death. Instead of wasting these parts, if we choose to donate them, then it might very likely save a life. I congratulate the team of CON for making a responsible film on the importance of organ donation," said Rajinikanth in a statement.
The film, remake of Malayalam hit film Traffic, was inspired by a real-life incident. The story revolves around how the heart of a donor is transported to save a life within 90 minutes. It was directed by debutant Shaheed Khader.
CON featured an ensemble cast of Sarath Kumar, Radikaa Sarath Kumar, Prasanna Venkatesan, Parvathi Menon, Iniya, Jayaprakash, Lakshmy Ramakrishnan, Mano Bala, Prakash Raj Santhana Bharati and Surya.
Talks are on to remake the film in Kannada and Hindi as well.