However, sources close to the film unit said that Sony Music had earlier paid Rs 1.5 crore for Gautham Menon's Hindi film Ek Deewana Tha, a remake of Vinnaithaandi Varuvaayaa. It is said that they had a few rounds of negotiations before sealing the deal and the Ilaiyaraaja factor played the crucial role in fetching the fancy price for the audio rights of the upcoming mutilingual movie.
Neethaane En Ponvasantham stars Jeeva in the Tamil version, Nani in Telugu, whereas Aditya Roy Kapoor will feature in the Hindi version. Samantha is playing the female lead in all three instalments. The movie is expected to hit the screens in September 2012.