During the making of the single, titled 'Infinite Love', Rahman personally interacted with his fans and tapped into their perspectives on topics such as creating a borderless world, understanding of karma and the importance of being human. The Oscar-winner's global appeal attracted responses from far and wide including countries like Brazil, Australia, and the United States.
"Infinite Love has been evolved keeping a global audience in mind. I always wanted to know the perspectives which drive the way people live their life. I recollect a story about an elephant that wanders into a village of the blind. Each person touches a different part of the elephant, the trunk, the tail, the tusk, and each one thinks this is what the elephant is."
"I am like the blind person. I want to see the entire picture with all of you, and no better way to do it than involving everyone in giving it shape. I would like to extend my deepest gratitude to Mr Mukesh Ambani and Mrs Nita Ambani for their untiring support towards the project," Rahman said in a statement.
"We are delighted to be partnering with Rahman to spread this message of Infinite Love. Rahman captures the spirit of a borderless world, united for a larger cause of bringing the world together," said Nita Ambani, Chairperson, Reliance Foundation.