Close on the heels of the release of his maiden production venture Thamizh Padam, producer and son of Union Minister M K Alagiri, Dayanidhi Alagiri kick started his next movie titled Thoonga Nagaram

Quite appropriate to the title, Thoonga Nagaram is set in Madurai and its adjoining areas. Directed by debutant Gaurav, a former associate of K S Ravikumar, the movie features Pasanga Vimal, Nadodigal fame Bharani and Renigunta Nishanth in key roles. Thamizh MA Anjali plays the heroine. Besides wielding the megaphone, Gaurav dons an important role in the film.

The movie was launched at a gala affair in Thamukkam Grounds in Madurai on the occasion of Alagiri's birthday. Chief Minister M Karunanidhi's wife Dhayalu Ammal lit the kuthuvilakku, Alagiri's wife Gandhi Alagiri started the clap and MK Alagiri operated the camera today. His daughters Kayalvizhi and Selvi were also present on the occasion.

The movie has cinematography by Vijay Ulaganathan, a former associate of K V Anand. Music is by Sundar C Babu, editing by Suresh and art by Santhanam. The co-producer for the film is Vivek Rathinavelu, production supervision by K Sundararaj and executive production by Sushanth.