Shreya Saran gave a lecture to second year students of contemporary film industry (CFI), which is an elective course for PG programme at IIM-A and the topic was on Marketing and Branding of a Film. She said “The Indian media and entertainment industry is the fastest growing sector at present, so considering this IIM Ahmedabad had started a new program CFI – Contemporary Film Industry – A Business Perspective. I was there to give a lecture to 2nd year students of CFI and did a lot of research for the lecture for nearly five days."
Shreya impressed the students with her lecture and answered all the queries with spontaneity and humour. She also described how the business of films runs in Kollywood and Tollywood.