The film"s trailer was unveiled by music director S.S. Kumaran and was received by Vetrimaaran. Kamal Nayan, once a distributor and film financier has now made his debut as a producer with this film under the banner name of Red Head Entertainments. The occasion was attended by producer R.B. Choudary, TFPC President Rama Narayanan, director Karu Pazhaniappan and others as well.
Addressing the special invitees, director Kulandhai Velappan said that the film is based on illegal issues that happened in Goa during late 90s. Since the story focalizes on the journey between Chennai and Goa, director Kulandhai has shot the film across various locales.