In fact Kamal has been maintaining the campaign for the film as a low key affair and not creating much hype to this film. But at the end of the movie, according to the film's publicist, the viewers have given a standing ovation to the impeccable making and excellent performance of the artistes.
UPO released in 12 screens in the City and 20 plus screens in the suburbs. Another important thing is that there is no real Tamil opposition to Unnaipol Oruvan, as the earlier releases have weakened. So Kamal's UPO will be a good grosser in the CBO (Chennai Box Office) also!