In these days, most of the film producers criticize that the FM stations are the biggest threat to the Audio sales of a film.
But Ayngaran International's ideas are really different. They simply use their professional 'rivals' as the vehicle to carry their product. To prove how it turns successful, they performed the audio release of their first Tamil film Aegan in a FM station at Chennai.
The Ajith-Nayantara starrer Deepavali special Aegan had a unique audio launch at Hello FM studio on Thursday evening.
Yuvan Shankar Raja, the music director of the film released the first copy of the music CD in a very simple function and Rajiv Nambiyar, the COO of Hello FM has received the same.
After the launch, Yuvan said, "Working with Ajith is always a delight to me. This is the third film I have been working with Ajith. I have scored for every film to fulfill the needs of the script. Our previous films Dheena and Billa worked out really big. For this film, I have composed 3 peppy numbers and 2 melodies. Saala... is my favourite number which is the intro song of Ajith in the film..."
Rajiv Nambiyar said, "An audio launch in an FM station is an innovative approach that will reach out and impact music lovers directly without any intermediaries."
According to Ayngaran sources, 50,000 audio CDs were sold out on the very first day of the audio release.
No doubt... it is really a good sign for the film!