American rapper Eminem has sued German carmaker Audi for allegedly using his Oscar-winning song “Lose Yourself" for its commercial of 2012 Audi A6 Avant. Besides using the song, Audi commercial has a scene similar to that of the Chrysler 200 commercial where the singer drives past Detroit's key landmarks.
Eight Mile Style, Detroit-based publisher of Eminem, has filed the order against Audi for the use of the song “Lose Yourself" in a Hamburg regional court and has sought compensation for the damages.
“We believe Audi not only used Lose Yourself to sell their product without permission, but their spot actually feels inspired by elements of Chrysler"s commercial campaign," Hollywood Reporter quoted the statement of Joel Martin, a spokesman for Eight Mile Style.
However, Chrysler has not filed case against Audi for the similar visuals show n in the commercial. “Apparently someone believes that the definition of copyright laws is the right to copy others" materials, including world-renowned successes created by Chrysler Group brands," Chrysler Group spokesman Gualberto Ranieri was quoted as saying.