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Jlo, Anthony launch lifestyle retail with Kohl

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Published: Friday, November 19, 2010, 16:41 [IST]

New York, (ANI): Jennifer Lopez and her husband Marc Anthony have launched an estimated 3-billion-dollar lifestyle retail juggernaut partnership with Kohl's Women Wear. The collection will feature apparel to other categories, including home, reports the New York Daily News.

While Lopez has taken a step back from the fashion world, it looks like she"s planning a big return. She launched her JLo by Jennifer Lopez line of clothing under the umbrella of Sweetface fashions in 2001. The brand underwent many transformations over the decade and made a reported 400 million dollars by 2004.

Launching a lifestyle brand is a key move for many celebrities, who are looking to make big bucks but don't want to limit themselves to just clothing or shoes.

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