As a part of the campaign a host of celebrities will log off social networking sites and not sign back in until 1 million dollars has been raised, reports the Daily Mail. It is being organised by Alicia Keys' Keep A Child Alive charity for World AIDS Day on Tuesday. Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams and Swizz Beatz are also taking part.
They have filmed 'last tweet and testament' videos which will appear in ads showing them in coffins to represent what the campaign calls their digital deaths. Lady Gaga has more than seven million Twitter followers - while 3.5 million have signed up for Justin Timberlake's tweets.
Alica Keys is the first global ambassador for the Keep A Child Alive charity. She said today that no celebrity had turned down her request to take part. “Once I got people on the phone and I was able to paint the concept for them, everybody was in," she said.
“We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we''re all from?" Leigh Blake, president and co-founder of the charity, she said.