London, (ANI): A promotional ad for rapper Eminem's forthcoming album 'Relapse' has been banned from TV for being 'too gory'.

The advert featured bloody scenes depicting a maniacal-looking Eminem submerged in a bathtub full of blood interspersed with shots of severed limbs, reports the Daily Star.

However, the gory advert has been banned as it was deemed too violent to be watched by television viewers. 'Relapse' is Eminem's first album in four years.