The theme song 'De Ghumaa Ke" is a very passionate number aimed to create the fierce sense of competition and the strong desire to win. The term literally means 'Hit It Hard" and it is one word used by all the cricket fanatics for their favorite player and team. So, this basic theme of the game has been incorporated in the song.
The song has been released on 31st December through different radio networks in India, ICC"s global production and broadcast rights holder ESPN STAR Sports. We are just one and half month away from the grand start of 'World Cup 2011" and they have given this enthusiastic number to be hummed by all cricket fanatics till then.
Speaking about this composition, Shankar Mahadevan stated that cricket is like a religion in India so they feel privileged to compose this anthem for World Cup this year. He said that the audience will get enough time before the tournament to learn the song by heart. Ehsaan Noorani added that they have used several colloquialisms like 'jiyo khiladi wahe wahe", which has the quality to raise the winning spirit. They have also incorporated a lot of Indian rhythms as well as rock and hip hop.