On the occasion of the launch, many well-known artistes like Raghav Sachar, Shilpa Rao, Sachin Gupta, Aditi Singh Sharma, Sumedha from the music industry were present. Kshitij's guru, Pandit Bhabdeep Jaipurwaley and Pandit Rattan Mohan Sharma were also present at the launch.
Before the launch, on public demand, Kshitij sang the title track of "Ae Dosheeza" which made everyone present to move along. Salim Merchant said, "Kshitij has a really good voice and as we all know, he has sung rock and pop in the album in a very delighted manner."
Kshitij thanked Sayed Kadri and Salim Merchant saying, "Salim Sir and Sayeed Qadri have both honored this occasion with their presence. I am very happy today."